Client
London Stock Exchange Group

Brief
Each year, LSEG’s annual sales conference leads with a key word or theme. For 2024, the theme was ‘powering possibility as one LSEG’.

As the conference is designed to motivate and energise LSEG’s sales force, I focused on the idea of ‘power’ as a linking theme that could unify a suite of images, images that could represent the kinetic force of individuals working in harmony toward a shared goal.

Using LSEG’s existing ‘three bar’ visual identity, I chose and refined a suite of images relating to energised performance; acrobatics, team sports, groups overcoming insurmountable odds. The result is a dynamic suite of visuals representing the core values of the company sales force, unified by the brand’s iconic colour scheme and visual identity.

The concept was adapted into a range of materials both digital and print, across the three global venue sites in London, New York and Hong Kong.

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